Mechanism: E-C provides office space and facilities, assign staff to work full-time or shared-time for your company. E-C will look after administration and logistics of the office and the salary and welfare of the staff while your company has full control over its business operations. In this way the office and staff can concentrate all its time and energy marketing your company's products or services. The staff report directly to you while you can count on the creditability and reliability of E-C to manage the office. So, an MRO can significantly reduce the operations costs and market entry risks.

Advantages of MRO:

• Cost effective - You can save 60% of operation costs over you set up your own office. You do not need to pay extra fees and charges to FESCO (Foreign Enterprise Service Cooperation) and operations taxes, save administration expenses of the office ...
• Low investment risk - Who would commit large investment before the time is ready?
• Instant access to market - No complicated and time consuming registration procedures.
• Transferable - An MRO serves as a stepping stone, when you are confident about the market prospect, the whole MRO can be transferred to your own management
• A whole range of benefits like your own branch office - Offer a sense of personal touch with your clients and customers; Build up PR network, distribution channels and client base; Provide technical support and training to your clients and agents; Get first hand information for market research; Organize promotions and advertising campaigns; Manage accounts receivable, Grasp other business opportunities, and small things such as travel arrangements, appointment scheduling, event planning, marketing material preparation...

Setup of MyRepOffice® :

MRO Type Selection Proposal

1. Three Models of MyRepOffice® ;
We provide 3 models of MyRepOffice® . They are Direct Control, Risk Sharing, and Objective Driven Solutions. Detailed descriptions are as following:

1.1. Direct Control MRO

1.1.1. Description
In Direct Control mode (figure1), we will help you set up MyRepOffice® based on your requirements. And you will directly control your subtracted employees and dedicated facilities. Subcontracted employees will receive your instructions and report to you directly.

Figure 1:

1.1.2. Features

Direct Control model allows for your full autonomy in business development and enables you to be most close to the Chinese market. This model of MRO functions more like  your own representative office but you can still get many of the value added background supports from ECMC.

1.1.3. Companies Suited To

This model of MRO is for companies with the followings:

• Some understanding of Chinese market
• Definite Chinese market strategy
• Business exploiting capacity
• Adequate public relations

If it is not adequate for you, you may subscribe Direct Control MRO service with related consulting service needed.

1.2. Risk Sharing MRO

1.2.1. Description

Risk Sharing Mode means your company and E-C Marketing Consulting will share the cost of setting up MRO and operating MRO, at the same time your company and E-C Marketing Consulting will also share the profit (or loss). E-C Marketing Consulting will cooperate with you closely to benefit both sides. We will negotiate to the control system of MRO.

You can refer to the figure 2.

	Figure 2:

1.2.2. Features

Risk Sharing MRO may reduce your risk of business development farther. E-C will be your best partner of oversea business development, which is professional, experienced and with nationwide sales network. We will exploit the Chinese market altogether. 

1.2.3. Companies Suited To

The companies suiting Risk Sharing MRO will be with the followings:

• Attractive Product or service
• Definite Chinese market strategy

and lack of one or more of the followings:

• Understanding of Chinese market
• Business exploiting skills
• Public relations

1.3. Objective Driven MRO

1.3.1. Description

In Objective Driven mode, we will both agree to business development objectives, then you can monitor the performance of MyRepOffice® . You pay us basing on our progress towards the objectives.

1.3.2. Features

Objective Driven MRO will eliminate the problem of your uncertainties of Chinese market, and you will pay the least effort to expand your business in China. What you need do is just setting objectives and evaluating the performance of MRO.

You can refer to the figure 3.

Figure 3:

1.3.3. Companies Suited To

The model of MRO is for companies with both of the followings:

• Little understanding of Chinese market
• Not sure about its market in China
• Would only pay small effort to Chinese market in the inception period

and without one or more of the followings:

• Definite Chinese market strategy
• Business exploiting skills
• Public relations

1.4. Comparisons of Models